Manifest

Smallcraft builds small, honest apps for Mac and iPhone. One purpose per app. No dark patterns, no growth hacks, no feature bloat. Just well-made tools that do their job and stay out of your way.

The name carries a double meaning. A small craft is a small boat — modest, agile, honest. And small craft is a philosophy: software at human scale, made by a team small enough to care about every detail.

What we hold to

1. One app, one job. Every app has a single, clear purpose. If it needs a manual, it is overloaded.
2. Sound before shiny. Reliability, performance, and native platform feel come before novelty.
3. Small is the strategy. Small team, small apps, small promises kept. Growth comes from a fleet of good tools, not one bloated one.
4. Straight talk. Plain words in release notes, pricing, and support. No manufactured urgency, ever.
5. Built to be kept. Apps people renew because they want to, and recommend because they are proud to.

Smallcraft ApS is an independent studio in Denmark, a venture of Alta Mare Ventures. Write to us at [email protected] — a person answers.

The first app launches soon. Get launch notices on the front page.